6 In the coming year, what negative developments do you expect to emerge in your market?
1 1   Difficulty to differentiate amongst vendors 2     3     4     5     2 1   reinventing the content wheel 2     3     4     5     3 1   more of the same 2     3     4     5     4 1   Economy 2     3     4     5     5 1   Recognition of shortcomings of eLearning 2   Cost of eLearning 3   MIsmatch between technology and educational skills 4     5     6 1   some acquisitions 2     3     4     5     7 1   hype about KM 2   more buzzword bingo "HCPLCKMS" 3   shotgun marriages 4     5     8 1   none 2     3     4     5     9 1   Continued concern with short term results 2   More confusion about standards 3   Additional technological hype 4   Imprecision about notion of knowledge management 5     10 1   Competition from India 2     3     4     5     11 1   Declines in spending 2     3     4     5     12 1   Many vendors will not survive 2     3     4     5     13 1   Further mindless consolidation 2     3     4     5     14 1   too much consolidation 2   innovative learning still in trouble 3   continued executive backlash 4   disintermediation of central training orgs 5   conference biz contiues to struggle 15 1   A substantial e-learning company failure 2     3     4     5     16 1   consolidation 2     3     4     5     17 1   Service/Software providers going out of business 2   Lack of vision from large software companies 3   Lack of strategy from large software companies 4     5     18 1   Less innovation 2   More pressure for sound-bite development 3     4     5     19 1   none 2     3     4     5     20 1   Continued reluctance to spend 2     3     4     5     21 1   increased competition 2   entries from traditional training cos 3   continued consolidation 4     5     22 1   Additional solutions added to the mix 2   New inexperienced vendors entering market 3     4     5     23 1   the economy sluggish until early 2003 2     3     4     5     24 1   No money to work with 2   Push back from too much IT hype 3   Wait and see attitude 4   Severe budget cuts to higher ed 5   Growing awareness of real costs of IT 25 1   Continued stalled spending 2     3     4     5     26 1   continued skepticism about technology 2     3     4     5     27 1   tough economy 2   continued tough sell for e-learning 3     4     5     28 1   substitution of "safer" strategies 2     3     4     5     29 1   Ongoing short term cost cutting need 2   Personnel Fluctuation 3     4     5     30 1   How for clients to finance bigger projects 2     3     4     5     31 1   Too many small experiments 2   Too many expensive projects 3   Although "hype" is over, still fortune hunters 4   Little technological integration 5   Slow develpement as to standardization 32 1   just lots of behaviorist tests 2     3     4     5     33 1   death throes of vendors 2   negative publicity 3     4     5

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