January 2004 @ Microsoft

Scenario planning: Learning the "New Rules" for 2014


Jonathan Star,
Global Business Network

We experienced the power of scenario planning firsthand. Jonathan and Jay described the half-year process of developing scenarios for the future of eLearning. [See the slides] Then they asked the audience you to voice their thoughts on the opportunities and pitfalls eLearning will face in the next decade.


Jay Cross,
eLearning Forum

Video archives of this meeting can be found at the "VPortal" site courtesy of Altus Learning Systems

Scenario Planning

Most of us are so busy working day to day, attempting to keep up with changes and fighting for survival, that we don't often have a chance to look to the future. But to have any chance of making correct decisions, people must escape their comfort zones to contemplate a range of possible futures.

The trick to scenario planning is to imagine yourself 10, 15, and 20 years hence and checking the lay of the land around you. The point is NOT to extrapolate from the present. Scenario thinking makes us look at the bigger picture, the futre of economies, government and countries, before drilling down to specific ares of concern such as eLearning.

Tuesday demonstrated a tool you may decide to use in your own planning. We also collected attendees' insights into a specific set of eLearning scenarios.

History of the Edinburgh Scenarios

This article from eLearning Age provides additional information on the Edinburgh Scenarios.

In Fall 2003, Jonathan and others interviewed a panel of thought leaders from around the globe, among them:

Ken Brown
Jon Mason
Alan Smith
Etienne Wenger
Donald Clark

Dave Snowden
Eilif Trondsen
Donald Norris
Michelle Selinger
Martyn Sloman
Carmel McNaught
Jane Massy
Gareth Morgan
Liz Kelly
Jay Cross

Two critical uncertainties emerged from the discussions:

A working group spanning Scotland's e-Learning community explored and supplemented these views further and worked closely with the panel to develop what are now known as the Edinburgh Scenarios.

Jonathan took these four snapshots of the future back to the original panel members to assess their consistency, plausibility, and implications.

At this point, Internet Time Group and Learning Circuits went online to engage as many people as possible in the dialog. January's eLearning Forum meeting was part of that effort.

The Edinburgh Scenarios was a centerpiece of the eLearnintenational 2004 Summit in Edinburgh. A strategic aim of the 2004 Summit was to break down some of the silo thinking that has separated senior educators, technologists, government policy makers, and businesspeople, so all can benefit from the knowledge of others.

 


Jonathan Star's work at GBN focuses on scenario planning, futures research, business strategy, and public policy. He was the project and research director for the 2003 GBN Scenario Book, History in Motion, and has recently worked on scenario projects for clients in the telecommunications and IT industries. Jonathan is coordinating development of the "Edinburgh Scenarios," an exploration of the shape of eLearning ten years hence.

eLearning visionary Jay Cross is often ahead of his time. In the late seventies, he set up off-campus distance-learning programs for universities and designed the University of Phoenix's first business degree program. He bought one of the first IBM PC's (and issue #1 of PC magazine.) He interviewed Cisco when it had only four employees. He remembers trying to use Windows 1.0. His website was up before Netscape came along. He coined the term eLearning. He has blogged and photo-blogged for years.

"In this Knowledge Economy, it's time for new players to get real and the incumbent companies to get with it." - Eamonn Kelly "If you get your facts wrong, your map will be wrong. If you get the map wrong, you're likely to do the wrong thing." - Peter Schwartz "Scenarios transform information into perceptions... It is a creative experience that generates an 'Aha!' ... and leads to strategic insights beyond the mind's previous reach."
- Pierre Wack

Global Business Network was founded in 1987 as a unique learning community based on ruthless curiosity, collaboration, and powerful new tools for thinking about and shaping the future. GBN's network spans the globe, blending strategic thinkers from leading companies in established and emerging industries; visionaries from the sciences, arts, business, and academia; and a community of practice engaged in innovating and transferring tools for scenario thinking and strategic action. Check these GBN Resources on Scenario Thinking

Scottish Enterprise helps the people and businesses of Scotland succeed. Its key priorities include helping people gain the knowledge and skills they will need for tomorrow's jobs. Scottish Enterprise is organizing the 2004 eLearning International World Summit and sponsored the January gathering of eLearning Forum.

If you want to delve more deeply into the Edinburgh Scenarios, you might start here.

 

 

 

 

 

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