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The Human Side of eLearning This email invitation drew a full house to our January 22 meeting:
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Things started innocently enough, with Sherry Hsi recounting the conclusions of six years’ research for Metacourse, which provides guidance on online pedagogy, design, and facilitation to corporations and non-profits.
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Announcing that he was not ready to break into small groups for discussion, Cliff Stoll caught everyone’s attention by loudly proclaiming, “eLearning is a fraud!” He took the floor. “In you were hiring a plumber, which would you choose – the one with an on-line degree in plumbing or the one who learned first hand?” he asked. He recounted learning relativity from a caring professor, saying that nothing can replace individualized, face-to-face encounters between teacher and student. |
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Jan Bourret, an independent eLearning consultant, reminded Cliff that our topic was corporate learning. Often, it’s not feasible for employees to go to class. One-on-one teaching does not scale. The question is how to motivate and facilitate to achieve the best outcomes we can. “Facilitation has no meaning to me,” said Stoll, noting that living in Berkeley, he habituated to the term long ago. Promising to shut up and listen, another idea occurred to him, that for 100 years educators have been in love with technology. In 1922, Edison said motion pictures would revolutionize the schools. In 1952, David Sarnoff said that educational television would replace mediocre teachers. There are other examples, all flops. “Is the problem that students aren’t getting enough television?” he asked, while jumping about the room. Susan Duggan, CEO of the Silicon Valley World Internet Center, tried to redirect the discussion, asking, “What is the value of eLearning? What should we be offering our clients? How can we capture the passion for learning?” Learners can access 1 person or 2 or 20 or 1000. What can we do with that power? Cliff: “eLearning is a terrific way to get a third-rate education.” |
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Mark Cavender, Senior Partner of The Chasm Group, asked “What about pilot training with flight simulators?” Muttering that simulations were a great way to avoid the person sitting next to you, Cliff said the designers of flight sims spent more time making the clouds look right than getting to what the pilots really needed. Plumbers were mentioned once more. Another participant suggested to Cliff that he was setting up a straw man no one cared to defend. eLearning is more than replacing teachers with computers. It may include classroom, informal learning, OJT, learning in complex organizations, in corporate settings, and across physical boundaries. Everyone agreed it was time for a break. |
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“Where
can technology make the most contribution?” asked Sherry as the group
reconvened. “We already know a lot of what makes learning work:
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While Cliff held his contrarian stance, participants kept trying to defend eLearning. Many were squirming in their seats and rolling their eyes. Some looked for the bright side. “Where’s the pony?” People learn when they get outside their comfort zone; does that work both ways? At some point earlier, Cliff had begun to list the Seven Deadly Sins. “Sloth, avarice, lust, pride…” Pause. “eLearning,” whispered a voice, bringing down the house. Sometimes, on-line learning is superior to classroom. In an experiment
at Stanford, an on-line group proved more innovative than its face-to-face
peers. Eliminating biases of gender, looks, speaking, age, and race apparently
allowed the on-line students to work together more effectively. On-line learning can be better for the individual learner, especially in global businesses that must overcome language barriers, cultural prejudice, and learning styles. Speed is the currency of the Internet economy, and the challenge is to keep sales and service forces ahead of the game; classroom learning can’t keep the pace; one-on-one with the professor does not scale. As the discussion refocused on eLearningForum’s domain, the corporate sphere, participants agreed on the need to design balanced learning structures that include access to mentors, face-to-face instructors, and group interaction, i.e. real people. In business, learning is an investment in human capital. It is not financially sound to deny the potential of face-to-face learning or of computer-augmented learning. The objective is to do the best with what you have. |
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by Jay Cross, CEO Internet Time Group and cub reporter What's your take on this? Speak up in the Conversations area.. |